LAMBORGHINI ROAD MONUMENT COMPETITION

CDA’s design for the 2016 Lamborghini Road Monument Competition marks the entrances of Sant’Agata Bolognese and brackets the Automobili Lamborghini S.p.A. plant with two powerfully beautiful architectonic sculptural elements rooted in the identity of the brand.

Ferruccio Lamborghini’s connection to the world of bullfighting inspires the automaker’s emblem of a raging bull, with many of the vehicles named for bulls. CDA’s road monuments reflect this theme and are abstractions of a bull’s horn and a bullfighter’s cape. Researching the model history of the House of the Raging Bull, it was evident that the Lamborghini body design vacillates between angular and curvilinear styling. The monuments’ structural steel frameworks are wrapped with perforated metal skins in dynamic forms that strike powerful and varied memorable poses as one approaches from any of the 4 directions and then circles the roundabouts.

The abstracted or pure form of the Horn Monument speaks to the beauty and power of the brand’s modern and innovative automotive design. The angular perforated metal panels allow the underlying structure to be read as an acknowledgement of the importance and beauty of the internal performance components. The refined curved shape and bold color of the Cape Monument allude to the brand’s most iconic models. The energy generated by these contrasting forms at either end of the road create a strong indicator within the landscape that you are approaching the special home of a luxury icon.

Jury included representatives from Zaha Hadid, Daniel Libeskind, and Norman Foster’s offices.