LADD-HANFORD KIA

Ladd-Hanford hired CDA to create a better experience for its customers, one that is aligned with Kia’s new showroom branding. The improvements entail replacing the existing building’s unappealing overhang and chaotic signage with a visually clean and inviting group of white metal panels along with floor-to-ceiling showroom glass. The visual crispness continues throughout the interior renovation with an added element of warmth via wood accents at the customer lounge, consult offices, and casework. The success of the project goes beyond aesthetic upgrades and ultimately has led to Ladd-Hanford’s ability to first acquire and then sell more Kias.